The Truck

In this segment, we are going to tak

e a look at the truck behind that magic. The body, that houses the delicious Hero Or Villain food you enjoy. She is a 1997 Chevy P30 Chassis, that we like to call, Emma Frost. Her origin story begins here in Detroit, where she was manufactured. After being assembled she headed south to Miami. She lived a peaceful life, without the harsh weather conditions that we endure here. In 2012, she began her life as a food truck, roaming the roads of Houston, Texas. Before Hero Or Villain, she was the Shake N' Bake truck.

It was May of 2014 when we went forth on an adventure to bring Emma home to Detroit. The journey home took a toll on Emma. She eventaully stopped in Chicago where she rested for a week, and recieved well needed attention to her fatigued arms. In the following months, she was rejuevanted from the inside out! In July she recieved her new iconic blue design. The graphics are were created by a talent young artist, by the name of Ivan Lee. The artwork depicts an epic battle between good and evil, Hero Or Villain. The backdrop is a skyline that combines the city of Detroit and Chicago (paying hommage to the hometown of co-owner Richard Zemola).

Her first day of service was July 19th, 2014 in a law of

fice parking lot in Detroit's east side just off Jefferson and Joseph Campau. A day filled with ups and downs, but most importantly lessons. That summer, she had completed around 40 events and lunches. Since then, you may have seen Emma at a number of places including: Campus Martius, Eastern Market, Slow Roll, DIY Ferndale, B. Nektar, MoPop, Dally in the Alley and more. This year, we do it again, bigger and better!